New ‘Contemporary Luxury’ Brand to be Launched by Palladium



Targeting at the “contemporary luxury” market Palladium Hotel Group will launch a new hotel brand.

A management contract has been signed with investment groups for its first property in its Bless Collection Hotels range. This is due to open in Madrid in the month of November.

According to the chief executive Abel Matutes the Palladium will be opening its next Bless Collection property in Ibiza by next summer. Matutes stated that the new upscale brand will leverage their position in the premium market. It will draw on their existing experience within the luxury and lifestyle sector.

There will be 111 rooms, a rooftop pool, spa, gym, gourmet restaurant, three bars and conference spaces in Bless Hotel Madrid. It will be located on Calle de Velázquez in city centre. Michelin-starred Basque chef, Martin Berasategui will give their finer touch to the restaurant menu. The Spanish hotel operator Palladium at present operates 48 hotels across six countries.