Marriott Brings Homesharing Tests to Three More European Markets



Marriott International is expanding its homesharing pilot beyond London to include units in Paris, Rome and Lisbon, bringing its offering to 340 properties.

To extend the pilot, which Marriott branded Tribute Portfolio Homes, the company is continuing its partnership with home rental management company Hostmaker. Marriott did not say how long the pilot would run—its London testing has been underway for five months now. From the pilot, Marriott reported that guests who used Tribute Portfolio Homes stayed more than two times longer on average than the typical hotel stay and that guests typically sought units with multiple bedrooms and full-home amenities, such as full kitchens and in-unit laundry.

More than 75 percent of stays were for leisure travel, often from guests who chose to extend a business trip to include friend or family leisure travel. As with the London pilot, guests can book stays directly on the Tribute Portfolio Homes site or through Marriott's site and may earn or redeem loyalty member points at across the platform.