Hilton Introduces Trio of New Hotel Brands to Spain’s Capital

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8/11/2019

Hilton (NYSE: HLT) last week announced the signing of three hotel franchise agreements with strategic investor partners, bringing three new brands to Madrid, of which two mark brand entries to the country. The addition of Canopy by Hilton Madrid Castellana; El Metropol Madrid, Curio Collection by Hilton; and Atocha Hotel Madrid, Tapestry Collection by Hilton represents a significant milestone for the global hospitality company, illustrating Hilton’s continued investment in Madrid as a premier tourist destination and its ambitions to further expand across Spain.

Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said: "Spain has seen a surge in popularity, and Madrid is a particularly strong tourist market that has so much to offer. In 2018 the city welcomed a record-breaking 10 million visitors, making Madrid one of Europe’s most dynamic destinations for both business and leisure travellers. Responding to the increasing demand for great hotels combined with opportunities from world-class infrastructure investment and regeneration programmes, Hilton has expanded its portfolio to bring some of our most popular brands to Spain. Our new Madrid hotels will offer fantastic guest experiences and enrich communities.”

Canopy by Hilton Madrid Castellana

In partnership with Hotel Investment Partners (HIP), Hilton introduces its upper-upscale lifestyle brand, Canopy by Hilton, to Spain. HIP, Blackstone’s hotel investment platform, own the property and intend to invest €34 million in the hotel’s transformation, which will offer 311 guest rooms and multiple dining outlets, including a terrace restaurant overlooking Carlos Trias Bertran Square and a signature lobby café, Canopy Central. Expected to open in 2021, Canopy by Hilton Madrid Castellana is a perfect venue for guests looking to explore the capital. Situated close to the Paseo de la Castellana, one of the longest and widest avenues of Madrid, the hotel is near vibrant neighbourhood bars and restaurants, commercial buildings and international company headquarters, as well as Madrid’s world-famous Santiago Bernabéu Stadium, home of Real Madrid Football Club.

El Metropol Madrid, Curio Collection by Hilton

Joining a global portfolio of more than 70 one-of-a-kind hotels and resorts and located at the corner of Calle de la Montera and Gran Via, El Metropol Madrid, Curio Collection by Hilton is in the heart of Madrid’s historical town centre and close to the lively Puerta del Sol neighbourhood. With many rooms facing Gran Via, one of the city’s bustling streets with theatres, cinemas, shopping, restaurants and bars, guests can enjoy a stunning view of Madrid city life. Guests at the 93-room upper-upscale hotel will enjoy a range of facilities and amenities, including a rooftop bar with unbeatable city views. Its central location means many tourist attractions are within walking distance with easy access to Madrid’s metro network and connections to its business district. In partnership with owning company Montera 47, El Metropol Madrid is slated to make its debut in January 2021, joining existing Curio Collection hotels in Barcelona, Alicante, Malaga and Ibiza.

Atocha Hotel Madrid, Tapestry Collection by Hilton

Atocha Hotel Madrid, Tapestry Collection by Hilton joins a portfolio of hotels that offer guests unique style and an authentic connection to their destination. Brought to market by hotel operator Panoram Hotel Management, the 46-room hotel on Calle Atocha is just metres from Madrid Atocha railway station, the busiest in Spain, and is within walking distance of popular tourist attractions, including the Museo Reina Sofia, Prado Museum and the El Reitro Park. The first Tapestry Collection hotel to open in Spain and the brand’s first outside the Americas, Atocha Hotel Madrid will introduce the Tapestry Collection experience to Madrid locals and visitors alike. Amongst the amenities available, guests can select to stay in one of four Five Feet to Fitness rooms, a revolutionary in-room wellness concept created by Hilton allowing guests to work out in their guest room, with more than 11 pieces of fitness equipment and accessory options to choose from. The hotel is anticipated to open in the first quarter of 2020.

Hilton opened its first hotel in Madrid in 1953 and has since continued its commitment to investing in the city and supporting its growth as a leading tourist destination. Other Madrid properties include Hilton Madrid Airport (284 rooms), DoubleTree by Hilton Madrid Prado (61 rooms) and the 138-room Hampton by Hilton Madrid Alcobendas, located on Avenida de Fernando Alonso, which is set to open in January 2020.

Expansion on the Iberian Peninsula is a strategic focus for Hilton, and the company is growing faster in the region than ever before. It has signed a new Franchise or Management Agreement for a hotel in Spain every two months for the past two years, which represents more than 1,800 new keys. Hilton’s current Spanish portfolio of 12 hotels and resorts offers more than 2,000 hotel guest rooms and suites.