Mandarin Oriental Creates New Fans of MO Loyalty Program

Imprimir
1/3/2018
forbes.com


Unlike the major chains, such as Marriott or Hilton, little luxury brand Mandarin Oriental has not had a formal loyalty program. Until now. The company just announced the launch of its new ‘Fans of MO’ scheme, which aims to reward loyal customers with on-property perks during their stays.
Guests can register here for free. All members receive the following benefits whenever they book online:
  • Complimentary Wi-Fi
  • A welcome amenity
  • Members-only access to unique experiences, special events and exclusive offers

The benefits of the program.

In addition to those, members can choose from two of the following options per stay:

  • Early check-in starting from noon
  • Late check-out until 4:00pm
  • Daily breakfast for one person (not applicable to room service or à la carte breakfast)
  • A dining or spa credit (usually worth about $15-$20)
  • A space-available room upgrade
  • Streaming high-speed Wi-Fi
  • A celebratory treat for special occasions
  • Complimentary pressing or laundering of one item


In order to receive these benefits, you must be logged into your Fans of MO account and complete a booking online via Mandarin Oriental’s own website.
To be eligible, you must book stays through Mandarin Oriental's own site.

While these amenities are not groundbreaking, they are a nice way to recognize repeat customers and help guests tailor stays to their personal preferences. Unfortunately, there do not appear to be plans to implement any sort of system where guests can earn things like free stays or confirmed upgrades based on their loyalty.

As for the program’s other benefits and conditions, there is an FAQ page devoted to Fans of MO. Among the other points it elucidates, membership is free for now, members receive a unique ID number but no physical card, members can choose benefits for up to two rooms per stay, and there are some non-participating properties including the Pink Sands Club in St. Vincent and the Grenadines and the Hotel Santiago in Chile.

 

The iconic first Mandarin Oriental in Hong Kong.

The first Mandarin Oriental hotel opened in Hong Kong in 1963 and quickly became a landmark, not only because it was the tallest skyscraper in Hong Kong, but also because of the high level of service and luxury amenities it offered. Since then, Mandarin Oriental Group has grown to currently operate 31 hotels and eight residential properties in 21 countries and territories. All the more destinations in which to put your new membership benefits to use.