Mandarin Oriental launches WeChat integration
26/6/2020
Mandarin Oriental Hotel Group has announced its digital experience for travellers in China by unveiling an all-inclusive booking and payment experience on the WeChat platform.
Guests can now book any Mandarin Oriental property around the globe from within the WeChat platform with just a few clicks and utilise their in-App WeChat Pay account to secure reservations.
“The digital and social media revolution in China has transformed consumer behaviour” said Jill Kluge, Chief Marketing Officer for Mandarin Oriental Hotel Group. “We are delighted to be the first luxury hotel group to enable this combined booking and payment functionality on China’s preferred social media and e-commerce platform, enhancing our digital service delivery for guests,” she added.
Features of Mandarin Oriental’s brand WeChat account include the ability for users to:
- Make and manage room reservations using WeChat pay
- Explore each Mandarin Oriental hotel
- Utilise a direct call option when exploring its Michelin-starred restaurants
- Enjoy engaging inspirational and interactive content on a weekly basis
- Access WeChat private messenger
- Accessed via the unique WeChat ID of ‘mo-hotels’, this gateway ensures direct connectivity for WeChat users with every Mandarin Oriental destination in the world.
