The New Luxury Landscape

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hotelmarketing.com
17/12/2010

The global financial crisis of the last two years has hit the luxury segment of the hotel industry very hard. but will it have any lasting effects on the way luxury itself is perceived, purchased, and consumed? What new attitudes and behaviors are emerging that could change the luxury landscape in 2011?

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How IHG Moved from Near-Time to Real-Time Email Marketing

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ehospitalitytimes.com
17/12/2010

By seamlessly integrating the technology of email service provider StrongMail with InterContinental Hotels Group’s data warehouse, the company can now generate and deliver highly customised, one-to-one messages to their customer base in less than two seconds.

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Trump Hotel Collection joins Preferred Hotel Group

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hotelsmag.com
14/12/2010

NEW YORK CITY Trump Hotel Collection has signed a deal with sales and marketing consortium Preferred Hotel Group, which will represent the brand and will provide sales, marketing and technology support.

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How to Sell Rooms, Engage Guests, and Create Satisfied Customers: Ten best practices to make your hotel booking engine work for you

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hotelexecutive.com
By J. Thomas Coulthurst, Director of Product Marketing, Sabre Hospitality Solutions
 

Let’s face it - the hotel booking engine is arguably the single most important element of a hotel or chain website. This crucial component has the power to turn site lookers into room bookers, and is usually the first real engagement opportunity a consumer will have with the property.

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European Tour Operators Association (ETOA) to highlight city tourism in 2011

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10/12/2010

European Tour Operators Association (ETOA) will be running several events in 2011 looking at various aspects of city tourism, with City Fair in London being the highest profile of these. City tourist boards and operators will come together for a full-day workshop following ETOA’s tried and tested model.

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