Google gaining ground in travel search

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hotelmarketing.com
20/08/2010

According to Hitwise data, Google proved to be the greatest source of traffic for the U.S. travel industry with 30.41% of travel searches in July, a 6% gain over last year. With 3%, Bing had the smallest share of travel searches, but the most significant increase with 69%.

Google, on the other hand, proved to be the greatest source of traffic for key U.S. industries. The search giant represented 23.42 percent of automotive searches (a 7-percent gain over last July), 20.22 percent of shopping searches (a 7-percent annual gain) and 30.41 percent of travel searches (a 6-percent gain over last year). Notably, the gains in travel searches may be linked to Google’s proposed acquisition of travel software company ITA, which Brafton covered in July.

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A third os Swiss Hotels must close

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swissinfo.ch
25/08/2010
 

The Swiss hotel industry might be picking up, but the head of the Swiss Hotel Association believes more than a thousand hotels might not survive the next ten years.

swissinfo.ch looks at the health of the sector and the various challenges facing managers at both ends of the star spectrum.

"Building a hotel where people can sleep, eat and drink is not good enough anymore," Guglielmo Brentel, president of the Swiss Hotel Association (hotelleriesuisse), told swissinfo.ch.

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