Best practices in Revenue Management, part 1

By Jean Francois Mourier, CEO, REVPAR GURU

This article is the first in a series addressing best practices in the area of hotel revenue management.

Revenue or yield management in hotels is a practice that has evolved significantly in its relatively short history.  Adopted by hotels in the late 1980s, after the airline industry demonstrated great success using inventory, capacity and pricing to ‘manage' revenue, revenue management has become one of the most integral and identifiable aspects of hotel operating strategy. Yet perhaps understandably, today's brand of hotel revenue management differs significantly from that of two decades ago.  Changes in the general approach to revenue management, pricing strategy, channel management, inventory allocation and the use of information as pertains to revenue management have redefined the field.

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El sector hotelero chino atraviesa un fuerte periodo de crecimiento

China Travel Trends

El sector hotelero chino continúa experimentando un fuerte repunte durante 2010. El crecimiento económico del país, así como la celebración de eventos de masas -como los Juegos Olímpicos de Pekín en 2008 y la Expo de Shanghai de este año-, han favorecido el impulso de la industria turística nacional.

China se está convirtiendo en un importante destino turístico a nivel mundial. La Organización Mundial del Turismo (OMT) prevé que el 'gigante' asiático se convierta en el destino turístico más popular en 2020, circunstancia que augura un periodo de expansión y crecimiento del sector.

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Sheraton announces global spa concept

Starwood Hotels & Resorts Worldwide, Inc.

Starwood is proud to announce the launch of Shine for Sheraton, a global spa concept designed exclusively for Sheraton Hotels & Resorts.

On the heels of the brand's recent $6 billion brand revitalization effort, Shine for Sheraton will debut in new properties across the globe and as a new spa solution for existing hotels and resorts. Sheraton has selected Germaine de Capuccini, a leading global spa and skincare brand, as the preferred product partner for Shine spas.

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The new Ritz-Carlton, Hong Kong to be the tallest hotel in the world

HVS International


Located at the heart of the city, the Ritz-Carlton, Hong Kong will be the tallest hotel in the world when it opens in the first quarter of 2011.

The 312-guestroom hotel will occupy Levels 102 to 118 of the International Commerce Centre (ICC) in Kowloon. At the podium of the ICC will be a 1,000,000-square-metre shopping mall, Elements, which will feature different luxury brand names under one roof.

Other than its six dining venues offering a wide range of cuisines, the hotel also has one of the largest ballrooms in Hong Kong at 930 square metres.

The hotel is situated just 20 minutes from Hong Kong International Airport and five minutes from Central Hong Kong.

IATA sees return of business traffic


According to IATA, the travel industry continues to recover faster than expected, but with sharp regional differences. Europe is recovering at half the speed of Asia with passenger growth of 7.8% compared to the 15.5% growth in Asia-Pacific.

The International Air Transport Association (IATA) announced international scheduled traffic statistics for June which showed continued strong demand growth as the industry recovers from the impact of the global financial crisis. Compared to June 2009, international passenger demand was up 11.9% while international scheduled freight traffic showed a 26.5% improvement.

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