W Barcelona Defies the Limits

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14/4/2018

W Barcelona, the iconic flagship of W Hotels Worldwide and part of Marriott International (NASDAQ: MAR) celebrates the beginning of the new season by taking the W experience to another level.

Since W Barcelona opened its doors in 2009, it has been one of the most distinctive landmarks along the Barcelona coast. Year on year, the hotel has continuously been making a bold impression on both locals and international jet-setters alike by regularly reinventing itself defying the limits of its concept of luxury rebel.

This year, W Barcelona goes a step further and takes it to the extreme to ensure an elevated and unforgettable season with the transformation of its top suites -EXTREME WOW and WOW-, the addition of GETAWAY -a new area by BLISS Spa-, the launch of W open-sea experiences at BEAT BOAT and unveiling a new line-up of incomparable WET DECK Summer Series featuring world-renowned DJ's.

EXTREME WOW SUITE & WOW SUITES

The award-winning in-house design team at W Hotels have partnered with London-based design studio Bowler James Brindley to reimagine the premium suites, inspired by the changing atmosphere of the day and Barcelona’s remarkable influences in culture and design.



W Barcelona’s new EXTREME WOW Suite celebrates the night time atmosphere of Barcelona, the colour palette deriving from the dark blues, bronzes, warm golds and deep greys of the city at night.

Occupying one of the top floors of W Barcelona, the suite opens to a large space designed as an area for relaxing as well as entertaining. The space boasts an oversized bar, finished in large broken ceramic tiles, and contains both a football table and a dining area, as well as a round lounge seating area in the relaxation zone, inspired by the geometry of Gaudí’s system of proportions based on 12 sections. The design ensures every guest seated has a spectacular view.



Between this area and the bedroom, the architectural ‘junction box’ is occupied by a DJ booth and a whole wall containing a full height speaker installation inspired by the city’s vibrant music scene.

A circular bed sits stage centre in the bedroom, echoing the concepts of the relaxation and entertaining area. The space also enjoys a huge curving sofa, a tribute to Gaudi ́s iconic Serpentine Bench.

Outside, the 59-square-metre terrace with Jacuzzi, is the perfect spot where to enjoy the stunning views of Barcelona and the Mediterranean Sea.

The EXTREME WOW Suite brings contemporary design and fabulous views to a whole new level, and is the ultimate place to take in the scene or make your own.



The two WOW Suites reflect the magical atmosphere created by the sun setting at the beach, reflected by the sunset palette of the room. Those suites share the same layout and architectural principles as the EXTREME WOW.

The WOW Suites open to a circular seating area in front of full height windows that offer sublime views of the Mediterranean Sea. The space is decorated with a bronze-etched mirror, a feature pendant light above and a custom rug on timber floorboards. The seating area also offers a bar finished with large broken tiles and contains a little football table and a dining area.

The bedroom, separated by a timber wall, also has a centrally located rotating circular bed, allowing the guests to enjoy either a movie looking one direction or an incredible sunset looking the other.

In the incredible 31-square-metre outside terrace, guests can enjoy impressive views of Barcelona and as it transitions from day to night.

GET YOUR BLISS ON AT GETAWAY

Along with the transformation of the premium suites, W Barcelona presents GETAWAY: the new space by BLISS Spa where guests will be able to fuel their glow together with a cleverly compiled menu of treatments and services.



This new spot, ideal to recover energy right after a BLISS treatment or an outdoor workout session with Urban Gorillas or Yoga & Pilates on Stand Up Paddle Boards, is endowed with a 11-square-meter sauna, a 12-square-meter steam bath, and a 50-square-meter swimming area where to defy the current or simply relax while admiring the views of the Mediterranean Sea.



The essence of the project, developed by the Italian interior design Studio GioPagani, is based on the three main elements present at the unique hotel's location by the Mediterranean Sea: stone, water and light.



The conceptual design decision aims at matching in harmony these components, creating an individual and bespoke passionate journey for guests. Stone and water recalls the natural aspects of the project: serenity, touch and relax.

BEAT BOAT

W Barcelona welcomes its guests on board of BEAT BOAT: a 10-person capacity yacht where they can have a private open-sea W experience and enjoy sun soaked summer days.



The customized yacht will recreate the trendy, lively and bold ambience of the hotel where clients will be able to taste signature cocktails designed by master mixologists of W Barcelona whilst listening to the best music played by its resident DJ's.

BEAT BOAT will allow guests to take advantage of W Barcelona's privileged location next to the Mediterranean Sea and the new Marina Vela Barcelona port, which will become a do-not-miss spot of the city, making their experience even more exclusive and insider.

WET DECK SUMMER SERIES 2018

The WET DECK Summer Series 2018 at W Barcelona promises an even greater summer experience than in previous years and is set to highlight what makes WET the ideal place for an urban open-air party.



This year the hotel is taking its line-up to another level featuring world-renowned DJs such as Claptone, Roger Sanchez and dedicating some sessions to female Djs such as Nervo and Sam Divine.

W Barcelona invites locals and tourists to escape the routine with electronic sessions of House beats by world-renowned DJs, flirty fusions of cocktails, a vibrant atmosphere and beautiful views over Barcelona and the Mediterranean Sea.

The WET DECK Summer Series will be back every Sunday from 8pm - 12am from June 10 until August 19.