W Hotels Returns to Australia

Imprimir


June 2018

W Hotels re-enters Australia with the opening of W Brisbane. Owned by Shayher Group, W Brisbane is in a stellar location overlooking the Brisbane River.

Renowned Australian interior design agency, Nic Graham & Associates have brought their innovative design and custom furnishings to W Brisbane. The hotel brings to life the theme of “A River Dreaming,” an ode to its prime locale on the banks of the iconic Brisbane River and the visual connection to Brisbane’s famed arts precinct. Modern manifestations of Brisbane’s river, which has in recent years become the buzzing epicentre of the city’s social scene, are featured prominently throughout the hotel, weaving in influences from Australia’s indigenous roots and colonial heritage.



Brisbane is among Australia’s fastest growing cities, an ideal destination for W to bring its new/next lifestyle. Located riverside in the city’s Central Business District, W Brisbane celebrates the history of the famed region. The hotel embraces Brisbane’s connection to the Australian identity and iconic elements of Queensland’s flora and fauna with a laid-back vibe and a playful nod to ‘Brisvegas’.



“Brisbane is a dream destination – year-round sun and an outdoor lifestyle – it’s quickly evolving into one of the world’s greatest cities which is why W is kicking off the brand’s return to Australia here in the Sunshine State,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “Brisbane’s bustling riverbank is a hotspot for travelers who can’t wait to explore this dynamic city and South East Queensland, a perfect match for W Hotels’ bold design and playful, contemporary approach to luxury.”



W Brisbane boasts 312 guestrooms including 32 lux suites all brimming with river views and the latest in technology and entertainment. The rooms prominently feature a white wall inspired by VJ wall panels found on traditional ‘Queenslander’ homes; a cheeky nod to Australiana throughout and a 10-gallon drum “outback bath experience.” The penultimate Extreme Wow Suite (the brand’s modern interpretation of the traditional presidential suite) on Level 33 showcases a limitless panoramic vista from the river to the mountains and beyond.



Guests can take a piece of their stay home from W The Store by Becker Minty, stocked with a treasure chest of hidden gems and collections including handbags, artwork, home decor and fine jewellery.



At W Brisbane, 1,100 square-metres of event space set the stage for electric and exhilarating meetings and events. The 595-square-meter Great Room captivates on a grand scale as the sprawling venue celebrates the serpentine shape of the river and its ripple effect throughout the design. The ceiling sparkles with 260 twinkling lights reminiscent of a clear Queensland outback starry night. Cutting edge statement lighting and four-metre LED wall panels will help guests showcase captivating presentations and displays and W Brisbane stands as the sole hotel in Queensland to boast these world-class audio-visual facilities.


Additional meeting rooms include the versatile Studios and Strategy Room that showcase fab river views and glorious Queensland sunshine with floor to ceiling windows and private balconies.



Guests can detox, de-stress and rejuvenate the body, mind and soul at AWAY® Spa, featuring a sublime treatment menu of Sodashi™ and Skeyndor™ facials and massages in addition to perfectly pampering beauty treatments. AWAY offers an escape from the outside world with vitality pools, relaxation pods, ‘His and Hers’ salt inhalation chambers and aromatherapy steam rooms to enhance the spa experience. AWAY Spa will be home to Edwards And Co. hair salon with the style-centric hair haven making their Brisbane debut.

Those wanting to take it up a notch can sweat it out at the hotel’s state-of-the-art FIT gym complete with Technogym® equipment and resident Personal Trainers.