Guest Personalization: What it is, and What it is Not

Being in the field of hospitality training, it grabs my attention when I see the word “personalization” in a headline or the title of a conference session. Lately this seems to be a more popular buzzword than ever. However, when I read the post or attend presentations, it seems the recommended solutions always seem to center around data collection and then some tech solution.

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Where hotel design is going in 2019

The year 2018 reflected the continuation of trends of previous years. All hotels seem to be trying to be boutique style – whatever that means. New brands and sub-brands seem to pop up almost every day. Honestly, I lost track, and I do not see the sense of them in most cases – of course I am a civil engineer and not a marketing expert!

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The Mobile-First World Creates Tremedous Revenue Potential for Hoteliers

Hoteliers face a challenge in 2019: Creating and managing a robust digital presence in an increasingly mobile-first environment and this means investing in mobile technology and marketing that enables the best user experience while achieving maximum engagement, regardless of device.

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How Hotels Can Increase Engagement & Build Loyalty with Instagram

This past June, Instagram announced that it had reached a billion active users, which means if your hotel isn't using Instagram, you are definitely missing out on connecting with a huge number of potential guests. This seems especially true when you consider that 80% of those users follow at least one business brand.

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Luxury Hospitality and the Risk of Obsolescence

Luxury hospitality is at risk of becoming obsolete, according to PwC Global industry leader for hospitality and tourism, Nicolas Mayer. That’s because it no longer fulfills the ‘needs and desires’ of clients that they couldn’t get elsewhere.

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