What the New ‘Ultra-luxury’ Means for Hotels

The value proposition of this firm is helping luxury brands to develop elevated service and transforming experiences, and while we serve organizations in the travel, retail, real estate, wellness, fine dining and financial services sectors, hospitality is our sweet spot. It’s the industry most purely defined by service and with the highest potential for delivering transformative experiences. It’s also a lifelong passion.

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Guest Experience and Brand Identity

We caught up with our INSPIRE ‘19 emcee Jaclyn Riley, a hospitality brand marketing and communications consultant who launched Kimpton Hotels & Restaurants internationally after overseeing all communications for the hotels and resorts in the Eastern U.S. and the Caribbean.

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Why Don’t Luxury Hotel Brands Truly Differentiate?

When Steve Rubell and Ian Schrager, once famed co-owners of Studio 54 in New York, opened the Morgans Hotel in 1984 followed by the Royalton and the Paramount Hotel, both designed by Frenchman Philippe Starck, they created instant hits by ushering in a new era of so-called Boutique (Lifestyle) Hotels with “lobby socializing” like never seen before. These cool, hip, and chic spaces drew a crowd of like-minded hotel guests, including the author, as well as residents.

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Hotel Restaurants are Back?

For the past two decades, hoteliers have worked hard to reinvent their restaurants, particularly to make sure they would be perceived as stand-alone and not hotel restaurants.

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Coworking Spaces in Hotels - A Match Made in Heaven?

The recent spike in Google searches for the term "coworking" shows that there is no end in sight to the sweeping changes of younger generations' work behavior.

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