Guest Experience is the new loyalty: how hoteliers can take advantage of technology to elevate guest experience

For hoteliers, guest loyalty has become an increasingly elusive concept. A decade ago, brands would have focused on instilling loyalty through things like rewards programs or points. Now, it is more about creating an inspiring, fun, and authentic experience across the entire guest journey.

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Do you have a coronavirus strategy?

The coronavirus, though unprecedented in scale and is not the first global crisis to hit hard the hospitality industry, so what should hoteliers do in dire times like the one we are experiencing right now? It is time for 'Crisis Management 101'.

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Promoting tourism in the time of coronavirus is a no-win

One of the vulnerabilities of the tourism industry is that it is built entirely around a discretionary good. That is, most people don’t have to travel. They choose to.

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User Engagement or Guest Engagement?

As an aficionado, visiting hotels is the greatest pleasure but as a perfectionist, however, inspecting hotels with great names that look tired is not so much fun.
As we know, "tired" can be fixed at the cost of everyone's time and the owner's money. The real issue in hospitality is the human factor and getting it right is paramount, especially for luxury offerings: In a perfect world, this ought to be management's top priority. Is it really? Let's do the reality check.

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Loyalty goes the extra mile in travel

Checking out of a hotel room or disembarking a plane used to have a certain finality to it.
Travelers and brands parted ways at the end of the journey, and customer loyalty didn’t go beyond collecting miles or points.

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