To Brand or Not To Brand (Your Hotel)

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By Robert E. Braun | JMBM Global Hospitality Group
30/3/2013

When should you choose a brand for your hotel? And when should the brand manage your hotel?

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If You Can't Beat Them, Join Them | Tips for Hotels in the OTA-direct Battle

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eyefortravel.com
8/3/2013

There is no escaping the need for third-party distribution channels, but hotels should be using them to their best advantage. In this exclusive interview, EyeforTravel finds out how the Onyx Hospitality Group is managing the challenges and opportunities, which from mobile are “tremendous”.

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Ten Reasons Salespeople Lose Deals

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Harvard Business Review
By Steve W. Martin
11/3/2013
 

Over the past year I've had the opportunity to interview several hundred business-to-business salespeople about how they win over prospective clients and the circumstances when they lose. These interviews were conducted with salespeople across a wide variety of industries including high technology, telecommunications, financial services, consulting, industrial equipment, healthcare, and electronics, to name a few. Their companies ranged from start-ups to billions of dollars in sales with the majority being between $50 million and $500 million in annual revenue.

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Hotelier Email Marketing Challenges & Solutions

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By Marianne Cellucci | netatlantic.com
18/12/2012
 

Email marketing is an excellent tool for hoteliers to stay in touch with their guests and prospects. Travel related email campaigns retain a loyal audience and create direct revenue opportunities with past, present, and future customers. This article consolidates a series of posts that originally appeared on our blogto address common marketing challenges hoteliers face and explore how email is the most effective solution to meet these challenges.

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Priceline to Acquire Kayak: Unexpected, Yet Undeniably Brilliant

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By Carroll Rheem | PhoCusWright
12/11/2012

It's not often that the travel industry gets a true bombshell; along with the many accomplishments the management teams at Priceline and Kayak can count, catching us all off guard is now one of them.

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