How to Attract the Millennial Market? Watch the Trends

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hotelonline.com
By Lorraine Abelow


What draws the demanding Millennial market to luxury travel experiences? Since they work hard and play hard, these travelers seek adventure in an authentic environment – be it city or resort property. A digital PR agency that specializes in the field monitors the emerging trends worldwide to best position its clients for success with this ever-shifting market. In is vital to secure coverage in the outlets that are meaningful to them from Outside Magazine to Huff Post to Skift and social media influencer marketing is an absolute must, because statistically it has been shown to build brand awareness in a big way.

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How Can Hotels Increase Revenue Without Putting More Heads in Beds?

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February 2018
By Alex Shashou, President & co-founder of ALICE


The rise of the sharing economy and the digital revolution are leading to new ways of thinking about what a hotel can be. By leveraging hotel assets, people and services in innovative ways, hotels have unprecedented opportunity to open new revenue streams, improve loyalty, and grow their customer base.

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Is the Traditional Hotel Chain Dead?

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23/2/2018
Excerpt from The Robb Report

In the era of Airbnbs and travel apps, are classic hotel chains obsolete? Three industry titans weigh in.

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The Death of Luxury, the Rise of Transformational Experiences

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By Babs Harrison, Managing director of Babs Harrison and Partners
February 2018


The highest priced tranche of resorts and hotels find themselves at an inflexion point that will dramatically transform how we talk about the properties, how they are marketed, and - ultimately - what guests experience in them.

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Preparing for May's New Data Protection Rules

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hotelsmag.com
by John Barchie, Arrakis Consulting
5/2/18


As of May 25, 2018, hotels accepting reservations from citizens of a European Union (EU) country could be at risk for fines, depending on how those reservations were made. This is because hotels will fall under the purview of the new General Data Protection Regulation (GDPR) when it takes effect.

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