The Transformation of Magaluf

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November 2015
By Carlos Martins
Vice President Mediterranean Region at Meliá Hotels International
Member of The Rooms Collection Advisory Board
 

50 years ago, Magaluf had already been discovered by  tourists: this  privileged corner in the South West of Mallorca  was once one of Europe’s favourite summer destinations during the 1970’s and 1980’s. Due to the combination of low-cost travel, the rise of new competitor destinations and the impact of the economic crisis,  Magaluf  started to suffer a progressive loss of upscale services, and the decline of upscale tourism in the area.

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Interview | Richard Brekelmans, Area Manager Starwood Spain & General Manager W Barcelona

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April 2015 | Ultra-Luxury Travel Edition

W Hotels is a design-led, contemporary lifestyle brand and the industry innovator with 42 hotels and retreats, including 14 W-branded residences, in the most vibrant cities and exotic destinations around the world. W Hotels is a design-led, contemporary lifestyle brand and the industry innovator with 42 hotels and retreats, including 14 W-branded residences, in the most vibrant cities and exotic destinations around the world.

What does luxury means to today travelers?

Luxury is not synonymous to white glove service anymore. Nowadays, for our clients at Starwood and international travelers, the new luxury lies within the true personalization of their stay. Beginning with the personalized pre-communication before their arrival, the personalized welcome at the hotel as well as the individual assistance during their stay to make sure they live an unique and authentic experience that goes beyond the traditional luxury standars a 5 star hotel offers.

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Interview | Diego Gronda, Managing and Creative Director of Rockwell Group Europe

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April 2015 | Ultra-luxury Travel Edition

Diego Gronda, Managing and Creative Director of Rockwell Group Europe, has more than 20 years of experience working with some of the hospitality industry’s most influential forces across five continents. Diego creates distinctive environments for hotels, resorts, spas, and restaurants, and develops identities for new hotel brands around the world.

What does luxury means to you?

It is not uncommon to hear people refer to luxury as a “very expensive thing”. Or simply defined as “something that is not essential yet desirable, enjoyable and indulgent”.  I believe these definitions are finding their way into oblivion. For me, luxury is time. Luxury is also a common place where to find certain isolation from our crazed lives. Lastly, luxury is becoming increasingly knowledge-related. I enjoy how many luxury retreat experiences are combining austere environments with acts of “local” social-responsibility and philanthropy. 

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Interview | René Zimmer, General Manager at Finca Cortesín Hotel, Golf & Spa

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April 2015 | Ultra-Luxury Travel Edition

Finca Cortesin Hotel, Golf & Spa offers unparalleled luxury on Spain's southern coast. Set in the Andalucia's pristine hinterland near Sotogrande and Marbella, this 67-suite property offers an elegant holiday experience for the sophisticated traveler. The hotel, golf course and spa set a new benchmark for luxury both on the Costa del Sol and in Spain as a whole.

What does luxury means to today travelers?

We have found that to our guests, a luxury holiday experience allows you to completely turn off and forget about the daily stresses that come with everyday life. Finca Cortesin acts as a welcome escape to help guests recharge, rejuvenate and enjoy their loved ones without distraction, taking home wonderful memories to hold onto until their next trip.

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Interview | Francesc Escànez, Owner and GM Atlàndida Viatges & Owner at Southern Cross

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April 2015 | Ultra-Luxury Travel Edition

The travel agent is far from obsolete, and in many ways the increased access to online travel information and bookings has made the use of a quality travel agent more important than ever. The best travel agents routinely get clients better rooms, better guides and even better cabins on airplanes, often for the same cost – or less. Today’s agents provide insider access, learn and understand your desires and personality, and are there for you 24/7, before, during, and after your trip.

 

What’s the business model behind Atlàntida Viatges?

Our business model is based on having a team of gorgeous professional travel designers, with deep knowledge of a vast majority of worldwide destinations, who constantly travel themselves and therefore always offer travelers the best options. It is based on one-on-one contact with the traveler, seeking closeness and confidence, with the only aim of becoming the customer’s personal travel consultant. Achieving this takes time, experience and a well-trained team who loves their job and is passionate about what they do.

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