Where hotel design is going in 2019

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15/2/2019
Herbert Mascha, founder and CEO, MRP hotels, Vienna


The year 2018 reflected the continuation of trends of previous years. All hotels seem to be trying to be boutique style – whatever that means. New brands and sub-brands seem to pop up almost every day. Honestly, I lost track, and I do not see the sense of them in most cases – of course I am a civil engineer and not a marketing expert!

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The Mobile-First World Creates Tremedous Revenue Potential for Hoteliers

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15/2/2019
By Max Starkov, HebsDigital

Hoteliers face a challenge in 2019: Creating and managing a robust digital presence in an increasingly mobile-first environment and this means investing in mobile technology and marketing that enables the best user experience while achieving maximum engagement, regardless of device.

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How Hotels Can Increase Engagement & Build Loyalty with Instagram

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15/2/2019
By Garrett Kingsbury Senior Digital Marketing Manager, Cendyn

This past June, Instagram announced that it had reached a billion active users, which means if your hotel isn't using Instagram, you are definitely missing out on connecting with a huge number of potential guests. This seems especially true when you consider that 80% of those users follow at least one business brand.

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Luxury Hospitality and the Risk of Obsolescence

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8/2/2019
By Stuart Pallister,Head of Academic Editorial Content at Ecole hôtelière de Lausanne and Editor-in-Chief of Hospitality Insights by EHL


Luxury hospitality is at risk of becoming obsolete, according to PwC Global industry leader for hospitality and tourism, Nicolas Mayer. That’s because it no longer fulfills the ‘needs and desires’ of clients that they couldn’t get elsewhere.

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Why Is Instagram Becoming A More Valuable Marketing Channel Than Facebook?

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9/1/2019
By Richard Lynch
4hoteliers.com


One of the most widely used social networks, Facebook, continues to lose popularity among American teenagers and young people and according to eMarketer, 2018 in the US, the number of Facebook users aged 18 to 24 years decreased by 5,8%. For teenagers 12-17 years old it is expected that the registration rate will be less than 50% of representatives of this age group. This trend will continue in 2019-2020, experts suggest.

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