It’s All About Image | Instagram, Pinterest, and Hotels

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trustyou.com
By Alan Young
May 2013

Instagram and Pinterest are fundmentally about creating image. Or better put, helping people imagine. Where they’ve been, where they’re going, where they want to go, how they’ll feel when they get there. They are seemingly perfect spaces for hotels to communicate experiences, yet many hotels overlook creating a real strategy for the “image” sites and end up falling flat.

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Do's and Don'ts of Hotel Technology

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By Terence Robson | Pertlink
2/5/2013
 
On what can be described as the eve of AHTEC@HOFEX 2013, it's the perfect time to update our ever-popular DO's and DON'TS of Hotel Technology.

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The End of the Luxury Market as we Know It?

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revparguru.com
By Jean François Mourier
23/4/2013


A very interesting article was recently released by Bloomberg News, about the trends in hotel development that we are currently experiencing. The report said that US hotel developers are investing less in luxury properties, as the cost of providing high-end amenities rises and profit margins shrink. According to STR, the RevPAR at luxury properties was $202 in 2012, down from the 2007 high of $213.

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The ‘Smart’ Trend in Hotels

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nytimes.com
By Julie Weed
22/4/2013


At the InterContinental Miami hotel, guests in the lobby can call up the drink menu and flag down a server to order using a touch screen on the coffee tables. The Park Hyatt Tokyo and Park Hyatt Seoul give guests free access to over 2,300 international newspapers on their smartphones or tablets using the hotel’s Wi-Fi network and an app called PressReader.

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How Hotel Marketers Can Shift Bookings From OTAs to the Hotel Website

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hebsdigital.com
by Mark Starkov
16/4/2013


This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all three industry indicators. This isn’t new. What’s new is the pain to the bottom line inflicted by the fat commission checks hoteliers are now paying Expedia and other OTAs, due to the widespread adoption of Expedia’s and Booking.com’s agency model in the U.S.

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