Big Data Means Big Challenges for the Travel Industry

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by Daniel Batchelor
Head of Industry Analyst Relations and Thought Leadership, Amadeus IT Group
12/11/2013


Many of the specific challenges that the travel industry faces in big data result from its long-term usage of information systems for key processes. One consequence of this is that key data is often fragmented across multiple functions and units. For example, airline data on the passenger experience is spread across flight operations, baggage, loyalty programmes, complaint databases, and external sources like social media.

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Pricing in a Social World | How Consumers Use Ratings, Reviews and Price when Choosing a Hotel

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sas.com
By Kelly McGuire
24/10/2013


With the advent of the Online Travel Agents (OTA’s), prices became transparent, and hotels were forced to pay close attention to how they were priced relative to the competition in the market.  Now with the growing popularity of online ratings and reviews, consumers have additional information to use to evaluate the value of your hotel relative to your competitors’ properties.  In order to continue to make profit-maximizing price and positioning decisions, hotel managers must understand how consumers use this new information with price to make a purchase decision.

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Entrevista

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Hablamos con Carlos Martins, Director General del Gran Meliá Palacio de Isora Resort, uno de los más exclusivos hoteles de las Islas Canarias.


El Gran Meliá Palacio de Isora ha sido galardonado como el mejor Resort de España en los prestigiosos premios Condé Nast Traveler 2012, ¿cuáles son los valores que lo hacen un hotel con tanto prestigio?

Han pasado cinco años desde que se inauguró el hotel Gran Meliá Palacio de Isora en Tenerife, y desde entonces ha ido cosechando éxitos entre el público. La clave para tener un negocio de éxito, especialmente en una industria tan saturada como la hotelera, es crear un modelo de negocio rompedor que desemboque en un nivel que la competencia no pueda alcanzar.

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Roomservice More than Revenue Generator

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hotelnewsnow.com
By David Sangree
5/8/2013

 
More hotels are forgoing roomservice for "grab-n-go" options, but the long-standing amenity is still important for some hotels and guests. Thinking about that breakfast you just ordered at your hotel, delivered to you on a cart and white tablecloth by a smiling waiter? Think again. Some hotels are considering eliminating this loss leader department.

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It’s Time to Burst the Hotel SEO Bubble: What Hotels Really Need to Know

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wordsofvikram.com
By Vikram Singh
2/8/2013


Hotel search engine optimization (SEO) is one of the most debated online marketing techniques in our industry. That's because its efficacy is hard to prove, and techniques have to constantly change to outmaneuver Google's updates. Google maintains strict control and secrecy about how they manage and update their search engine results pages. Of course, there are guidelines posted on their Webmaster Central product, and a few utterances here and there. This leaves the floor open for some serious speculation… Cue in the SEO "experts." I am not an SEO expert, nor have I played one on TV. But I am definitely a trained SEO observer who has been in the industry for a decade, and a huge fan of web analytics and data-driven decision making.

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