Hotelier Email Marketing Challenges & Solutions

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By Marianne Cellucci | netatlantic.com
18/12/2012
 

Email marketing is an excellent tool for hoteliers to stay in touch with their guests and prospects. Travel related email campaigns retain a loyal audience and create direct revenue opportunities with past, present, and future customers. This article consolidates a series of posts that originally appeared on our blogto address common marketing challenges hoteliers face and explore how email is the most effective solution to meet these challenges.

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Priceline to Acquire Kayak: Unexpected, Yet Undeniably Brilliant

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By Carroll Rheem | PhoCusWright
12/11/2012

It's not often that the travel industry gets a true bombshell; along with the many accomplishments the management teams at Priceline and Kayak can count, catching us all off guard is now one of them.

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Automating Hotel Pricing Strategies

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By Jean François Mourier | CEO RevPar Guru
19/10/2012


Social media, interconnectivity, consumer review sites – these have all become game changers in the booking process for hoteliers. What 'new' advice can I give revenue managers to stay ahead and above the comfort curve?

 

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If Your Hotel Ranks Top on TripAdvisor, Are You Not Charging Enough?

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hospitalitynet.org.com
By Daniel Edward Craig
16/10/2012


This question has come up several times in recent conversations, and I find it so intriguing I thought I'd investigate. At its root is a rather mercenary idea: if guests are that thrilled with your property, maybe you're giving away too much?

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Internet Marketing Has Become Key in Hotel Asset Management

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ehotelier.com
By Patrick Landman | Xotels.com
13/9/2012

Traditionally hotel asset management has been focused on operations and cost control. Over the last few years we have seen a clear shift in revenue management getting a more prominent role. Profitability is not only a result of cost control but also revenue generation. Finally we also see sales and marketing become a key area for the by hotel asset manager.

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