Internet Marketing Has Become Key in Hotel Asset Management

Imprimir
ehotelier.com
By Patrick Landman | Xotels.com
13/9/2012

Traditionally hotel asset management has been focused on operations and cost control. Over the last few years we have seen a clear shift in revenue management getting a more prominent role. Profitability is not only a result of cost control but also revenue generation. Finally we also see sales and marketing become a key area for the by hotel asset manager.

Leer más...

From Pricing Complaints to Personal Attacks: How to Respond to Challenging Guest Reviews | By Daniel Edward Craig

Imprimir
Edward Craig
hospitalitynet.org
21/8/2012


Responding to online reviews has become routine for many hoteliers, and yet every once in a while a real zinger comes along that makes you catch your breath and clench your fists. How should you respond? Or should you respond at all?

Leer más...

What Guests Don’t Like About Loyalty Programs

Imprimir
ehotelier.com
By Tom Costello | CEO iGroupAdvisors
26/7/2012

According to a study released by The Chief Marketing Officer Council, “The Leaders in Loyalty: Feeling the Love from the Loyalty Club“, 54 percent of the consumers surveyed let it be known that thanks to the barrage of irrelevant messages, low value rewards, and impersonal engagements, they aren’t feeling the love.  In fact, they are thinking of asking for a divorce.

Leer más...

The Bloody Battlefield | OTAs VS The Hotels in the Fight for the Perfect Rate

Imprimir
By Eye for Travel
29/6/2012

Interview: Giving your customers the right room at the right price and time while managing multiple distribution channels, among other things, is a time-consuming job.

Leer más...

Sales Clinic: Hotel Salespeople Talk Too Much

Imprimir
By Howard Feiertag
Hotel & Motel Management

Quite often, when we run into folks who have small children who do a lot of talking, we hear someone make the comment: “Oh, they are going to grow up to be a salesperson.” There is the common notion that salespeople are “good talkers,” when in reality, the most successful salespeople are those who talk very little.

Leer más...