Marketing to the Next Generation of Traveler

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4/10/2019
By Jerry McConway
jdisearch.com


Yes, it is time to start talking about marketing to Generation Z, as they will be one of the two dominant demographics in the travel industry for the next couple of decades, along with millennials. Like millennials, this group of travel will be technologically driven, but there are going to be some subtle differences you can take advantage of in your marketing efforts.

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Thomas Cook: an Overview of the Situation

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4/10/2019

After 178 years of existence, the first tour operator's adventure is coming to an end. A look back at the reasons that led to this situation as well as the hotels that will soon be put into liquidation.

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Motivations of Chinese Luxury Travellers

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4/10/2019
By Elaine Yulan Zhang and Dr Tony Tse
The Hongkong Polytechnic University


The motivations of Chinese luxury travellers are not very well understood, and little studied, but with persistence they can be determined.
Having reviewed the literature on the topic in a recently published study, Ph.D. student Elaine Yulan Zhang and Dr Tony Tse of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University argue that “a subset of relatively wealthy Chinese luxury travellers” are driven by the desire for “status, interpersonal relationships, relaxation and hedonism, self-improvement and perfection”.

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STR Sees End to 114-Month Hotel Industry Expansion Cycle

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4/10/2019

After forecasting a certain strength in demand for 2019, STR, a data benchmarking, analytics and marketplace insights source for global hospitality sectors, is seeing a softening following its August report. In a year-over-year comparison with August 2018, the industry saw a flattened  occupancy at 71.4 percent, with the average daily rate (ADR) up 0.9 percent at $132.47 and RevPAR up 0.9 percent to $94.55.

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Should I Buy Social Media Followers for My Business?

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11/7/2019
staah.com


The notion of buying social media followers for your business seems too taboo to even put in writing. After all, isn’t social media supposed to be about connecting with real business owners and helping them solve real problems?

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