PhoCusWright's European Consumer Travel Report explores key trends and indicators impacting consumer travel in Europe

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travelindustrywire.com
20/08/2010


As European travel companies advance from recession into recovery, it is critical for them to stay attuned to the trends shaping consumer sentiment and decision-making. How confident are consumers about the upcoming year? What trends are common across European markets, and where do travelers differ? In a comprehensive research study, travel industry research authority PhoCusWright reveals and explores the state of European consumer travel.

 

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European market recovery under threat

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hotelmarketing.com
4/08/2010
 

Otus today publishes the likely depressive effects of public sector cuts on hotel demand in Europe, which, on top of the sharp rise in hotel chain room supply over the recession means that room occupancy could plummet from 2011.

In the UK, average public sector cuts of 25% are forecast to reduce UK hotel demand by two million room nights in 2011, outweighing the recovery-driven growth in domestic business demand. At the same time, domestic leisure demand will be hit by the increase in VAT in January 2011 and the expected sharp rise in unemployment. Short-haul foreign leisure demand will be constrained by similar economic policies across Europe and the savage budget reductions already imposed on Visit Britain.

 

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Contemporary hotel website design trends

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hotelmarketing.com
25/08/2010
 

Published by the HSMAI Foundation, this free report considers several of the most significant topics in contemporary website design and how they can enhance the sales and marketing performance companies and organizations within the global hospitality, travel and tourism sector.

A traveler’s first impression of a website – positive or negative – is formed quick- ly, within just a few seconds. The elements that influence that ever-important first impression, as well as the equally significant second and third impressions, in- clude a variety of options, such as color, images, text, navigation and the overall organization of the page, reflecting the outwardly appearance of a company’s brand identity to the world.

 

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