European Tourism Sector Proves Resilient in 2018 Yet Again as it Prepares for 2019 Uncertainties

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22/2/2019

According to the European Travel Commission's latest report "European Tourism -Trends & Prospects 2018", Europe remains the most visited region in the world, with a 6%[1] upswing in international tourist arrivals in 2018 compared to the  previous year. This growth continues despite ongoing trade tensions, uncertainty surrounding Brexit and the economic slowdown in the Eurozone and China.

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Five Trends that Will Shape Experiential Travel in 2019

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15/2/2019
Expedia Group Media Solutions

Experiential travel isn’t particularly new. There’s been growing demand around culinary travel, cultural exploration, and activity-based travel experiences for a number of years now. But the demand for experiential travel shows no signs of slowing down. Adventurers will continue to hunt for truly local and authentic experiences, whether that’s the best food truck in Portland, the hidden beaches of Madagascar, or textile weaving classes in Peru –– especially as these types of experiences grow more accessible thanks to our smartphones and the ever-increasing number of digital and mobile platforms that make traveling easier.

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How to Get the Most Out of The New Google Hotel Search Interface

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8/2/2019
By Noor Eltahawy, SEO Specialist, HeBS Digital


A few months ago, Google began unrolling a new design for their hotel search results. With the updated design, they now display four hotels instead of three and have updated the filters available to the user, all in an effort to help people easily find the hotel that best fits their needs.

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Horwath Industry Report: MOUs Explained

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8/2/2019
By Clémence Derycke


The negotiation of a hotel management agreement is a complex process, typically preceded by the negotiation of a memorandum of understanding (MOU) or a letter of intent. The MOU sets out the prime commercial terms presented by the operator on which the hotel management agreement package will later be drafted. Missing out on resolving issues at this preparatory phase may lead to either party finding itself in an unfavorable position when the management agreement package arrives.

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The 5 Pivotal Steps to Finding the Right Social Media Influencer for your Property

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8/2/2019
tambourine.com


To maximize your returns and avoid falling prey to social media scammers, we want to help you take more control of influencer relationships.
For hotel marketers, it’s become an all-too-common e-mail: A self-dubbed social media “influencer” is planning to be in your town and wants a free stay at your hotel, in exchange for some dazzling Instagram posts.

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