They're Not Millennials: Targeting Generation Z

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16/3/2018

Millennials, usually defined as those born from the early '80s through the mid-'90s, have been the dominant target generation of marketers for years, and the travel industry has not been immune.

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Europe's Upscale Hotels Score Value Boost in 2017

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16/3/2018
hotelmanagement.com
by Victoria Rosenthal 
 

Four- and five-star hotels across Europe achieved a 3.9-percent boost in value last year, according to HVS’ 2018 European Hotel Valuation Index.

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ITB Berlin 2018: Business is Booming in the Global Travel Industry

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16/3/2018

With a five per cent increase in business volume at ITB Berlin 2018 compared to last year, and excellent business being forecast for the coming months, the international travel industry is well on course for a record year.

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Google AMP: Why Hoteliers Should Care And How To Implement It

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8/3/2018

Background: Introduced in 2016 as Google’s response to other mobile publishing platforms like Apple News and Facebook Instant Articles, Google’s Accelerated Mobile Pages Project (AMP) is an open-source initiative enabling the mobile website visitors of publishers like The New York Times to quickly access content such as articles and opinion postings with fast download speeds.
AMPs are characterized with stripped-down, mostly textual content and simple, no-clutter page layouts, and are hosted by Google, which in theory ensures fast downloads. Google has restrictions on what type of content can be included on AMPs, utilizes special HTML and coding, and allows only very basic styling (read: design) of the page.

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Hotel Investment Outlook ​2018

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Jll.com
25/2/2018

Pushing Forward: Global GDP growth, strong travel and tourism trends pave the way for continued positive hotel operating performance and investment prospects, this new outlook report, seeks to give you global insight into the 2018 hotel and hospitality investment market.

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