Marketing Trends in Hospitality: from Technology to Niches

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28/2/2018
ehl.edu


Over the past year, Google made major inroads into the travel and tourism sector, changing the layouts of Google Flights and Hotels and, as a result, it’s hard to differentiate these from online travel agencies and metasearch sites.  Further, Google Trips now offers discounts for tours and activities, and allows users to create folders for future travel plans.  This option could help Google identify the travel intentions of consumers early in the planning process and make relevant suggestions based on the travel history.

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How Guests Decide Whether to Buy on Your Hotel Website

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tambourine.com
February 2018


Psychology plays a deeper role in online hotel booking decisions than you may think, particularly when it comes to building trust among hotel consumers. And creating that trust, experts say, is not as simple as just touting your brand affiliation or Trip Advisor rating.

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Are Hotel Loyalty Program Members Actually Loyal Customers?

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phocuswright.com

Hotel chains' major initiatives to drive more travelers into their loyalty funnel appear to be resoundingly successful. Phocuswright's annual U.S. Consumer Travel Report has tracked continuous growth in hotel loyalty program membership since the chains launched their direct booking campaigns.

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IPK International | Boom Or Bust? Where is Tourism Heading

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14/2/2018

Answers to this question are provided in the latest ITB World Travel Trends Report 2017/2018. Destination trends, overtourism, travel risk, muslim travel and luxury tourism are in the spotlight of this years report.

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Hotels Win Small Victory: So Why Are We Still Arguing About OTAs?

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phocuswright.com
February 2018


Hotel loyalty rates are making a dent, but is it enough to make hotels happy?

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