The Death of In-Room Marketing

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trentmunday.com
by Trent Munday
23/5/2018


Hotels have had a long love affair with In-Room Marketing. Hotel guests, not so much. For hotels, the captive audience of a guest in a hotel room means they can be bombarded with promotional messages. For hotel guests, the myriad of tent cards, door hangers and hang tags on everything from the bottled water to the bathrobe are downright annoying.

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Horwath HTL Industry Report: Rethinking Luxury

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By Emanuel Tutek
May 2018


The luxury market and its customer base is growing, with the outlook for the next three years looking positive. There are however, significant challenges for luxury hoteliers, with the fast pace of change in the luxury space, specifically with the hopes and expectations of the luxury traveller.

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How to Deliver Personalized Guest Experiences in the Age of GDPR and Data Privacy Concerns

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18/5/2018
By Terri Miller, Chief Executive Officer & Co-Founder at Concilio Labs


Hotels are faced with an interesting dilemma. We're entering a time of hyper-personalization — guests show dominating preference for hospitality experiences which are more unique in nature and catered to individual needs/expectations. However, riding the coattails of the on-going personalization trend comes the initial implementation of GDPR on May 25th.

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Coming Soon to Your Hotel: The Integrated Revenue Generation Team

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hebsdigital.com
By Max Starkov (Founder&Director Hebs Digital) and Scott Dahl (Senior Lecturer - Revenue Mnager at Ecole Hôtelière de Lausanne)hebs2
May 2018


The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance.

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Cvent Releases Top Meetings Hotels List for 2018

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17/5/2018

Meetings technology and venue network provider Cvent released its list of the top hotels for meetings and events in each the U.S., Europe, Asia/Pacific and the Middle East and Africa. This is the first year Cvent separated Europe and the Middle East and Africa.

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