2019 Is The Year Of Ultra-Personalized Travel According To The Virtuoso® Luxe Report


The latest Virtuoso Luxe Report shows travel in 2019 will be highly personalized and inspired by a desire to experience new destinations in unusual ways. Every year global luxury travel network Virtuoso surveys its industry-leading force of travel agencies and advisors in 50 countries to forecast what the coming year will bring. The Luxe Report, which has established Virtuoso as a trusted trend predictor, unveils consumer preferences in high-end and experiential travel.
Virtuoso's affiliated travel advisors revealed client requests that illustrate the desire for a deeper level of personalization and one-of-a-kind experiences. From specific seat numbers on planes and hotel room numbers to particular rental car types, travelers are more vocal about their precise preferences. Nothing is left to chance, as increasingly clients ask for prearranged meals and appointments. They are seeking not just restaurant reservations, but exact tables at in-demand hot spots as well as pre-ordering wine to accompany the meal. They also ask their advisor to book sessions with hairdressers, massage therapists and even tattoo artists.

Through the Luxe Report, Virtuoso uncovered five trends – all with an overarching movement toward personalization – shaping how upscale travelers will roam the world in 2019.

Exploring new destinations is the prevailing travel motivator for 2019, and Japan tops the list of emerging destinations for the first time, having previously finished third and fifth in 2018 and 2017, respectively. Multigenerational travel maintains its stronghold as the hottest trend for 2019, a position it has held every year but one since 2011. Italy continues its reign as the top global destination as well as the leader for family travel, honeymoons and Millennial travel.