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Etiqueta: luxuryhotelbrands

Luxury hotel brands: Too small for their boots?

On 21 March 2024, Piers Schmidt gave the keynote at Global Hospitality Talk, the leading networking conference for the hospitality leadership and design community. Piers’ well received talk addressed the discrepancy in brand value between hotel brands and those in other luxury sectors and suggested what the industry needs to do to grow their stature. This article is a condensed version of the presentation.

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