loader image
Skip to main content

Autor: Editor

From SEO to GEO: Navigating the new world of search

The way travelers book hotels is being rewritten in real time: according to SEMRush, AI search traffic will surpass traditional traffic by 2028. And regardless of what the future holds, it’s clear that AI is already influencing how travelers research, choose, and even book hotels, with applications like Google’s AI summaries and ChatGPT playing a key role in many customers’ journey. If your website isn’t AI-ready, you’re losing bookings to OTAs—even when guests want to book direct.

Continuar leyendo

Emblems Collection expands in Italy with three new properties

Emblems Collection, part of the Accor group, is proud to announce the signing of three exceptional properties that will join the luxury brand in 2026, marking a major step in its development in Italy – a country synonymous with heritage, artistry, and refined lifestyle. The three new hotel addresses embody the essence of Emblems: when luxury meets intimacy, through singular design, rich storytelling, and a profound sense of place.

Continuar leyendo


Stay informed

Stay in the know with the latest luxury hospitality news