According to the Amex GBT 2026 Hotel Monitor, global hotel rates are projected to experience modest growth through 2026, influenced by geopolitical and economic factors across key business destinations.

The global hotel industry is expected to experience modest growth in room rates through 2026, according to the Hotel Monitor 2026 report by American Express Global Business Travel (Amex GBT). The report highlights that geopolitical instability and economic conditions, particularly potential US tariffs, are expected to limit significant price increases across key business travel destinations worldwide.

European hotels are seeing their visitor numbers erode in July 2025, even in traditionally attractive leisure destinations. Consumption patterns, the economic and political context are evolving, and the hospitality sector is directly facing these changes during this peak summer season for leisure destinations.

In the world of luxury, ostentatious logos and loud statements of wealth are becoming rather ‘has been’. A quieter form of luxury is increasingly making waves based on more discreet messages that signal sophistication through subtlety and experience over item. This article explores the socio-economic forces driving ‘Quiet Luxury’ and its powerful evolution in high-end consumption.

The way travelers book hotels is being rewritten in real time: according to SEMRush, AI search traffic will surpass traditional traffic by 2028. And regardless of what the future holds, it’s clear that AI is already influencing how travelers research, choose, and even book hotels, with applications like Google’s AI summaries and ChatGPT playing a key role in many customers’ journey. If your website isn’t AI-ready, you’re losing bookings to OTAs—even when guests want to book direct.