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Six Senses Lisbon to open in the 17th-century Palácio Lavra and adjacent Palácio das Pedrosas, expanding the brand’s Urban Collection

To translate the Six Senses vision of reconnection into an urban environment, the brand looks for iconic landmarks in some of the world’s most breathtaking downtown addresses and then weaves wellness, sustainable design, bespoke hospitality, and community into the guest experience. Following Istanbul, and with upcoming properties in Rome, New York, London, and Bangkok, Six Senses is now celebrating its entry into the heart of Lisbon. This also adds a second prime destination to its Portuguese portfolio after Six Senses Douro Valley in the heart of the country’s wine region.

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From SEO to GEO: Navigating the new world of search

The way travelers book hotels is being rewritten in real time: according to SEMRush, AI search traffic will surpass traditional traffic by 2028. And regardless of what the future holds, it’s clear that AI is already influencing how travelers research, choose, and even book hotels, with applications like Google’s AI summaries and ChatGPT playing a key role in many customers’ journey. If your website isn’t AI-ready, you’re losing bookings to OTAs—even when guests want to book direct.

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