Europe sees mixed travel intentions for summer 2025: rising costs deter dome, while China’s interest surges
Interest in summer travel to Europe has decreased among key long-haul markets, with rising costs and global tensions influencing decisions. However, China shows a significant increase in travel intent.
The latest findings from the European Travel Commission’s Long-Haul Travel Barometer (LHTB 2/2025) show a slight decline in the overall intention to travel overseas during the summer of 2025, with a 1% drop compared to the previous year.
Specifically, the desire to visit Europe has fallen from 41% in 2024 to 39% in 2025. This change is most pronounced in the United States, Brazil, Canada, and Japan, which have all seen a decrease in travel interest towards Europe. Conversely, China has experienced a robust increase in travel intent to Europe, with 72% of respondents indicating plans to visit, up 10% from last year.
