Etiqueta: itbberlin

The international travel climate is returning to pre-corona levels in many places. But while demand is booming, companies are facing extensive challenges.

Germans’ desire to travel in summer 2024 is greater than it has been for a long time. Significantly higher prices do little to change this.

Despite global crises, the industry displayed confidence at ITB Berlin 2024 – people’s desire to travel appears unabated, the most important topics were the growing importance of AI, the shortage of skilled labour and climate justice.