Luxury hotel brands: Too small for their boots?
On 21 March 2024, Piers Schmidt –Luxury Branding founder– gave the keynote at Global Hospitality Talk, the leading networking conference for the hospitality leadership and design community. Piers’ well received address identified the discrepancy in brand value between hotel brands and those in other luxury sectors and proposed steps the industry needs to take to grow their stature. This article is a condensed version of the presentation.