W Hotels makes a bold entrance into the heart of the historic tuscan capital with the unveiling of W Florence
W Hotels, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, has announced the opening of W Florence, a luxurious haven in the heart of the Tuscan capital. Housed in the former Grand Hotel Majestic, W Florence breathes new life into a historic landmark built in the rationalist-modernist style, bringing a fresh, contemporary energy to Florence’s grandeur, with dynamic design, distinct dining offerings, and the brand’s signature Whatever/Whenever service. W Florence follows the recently unveiled W Prague, W Budapest, and the brand’s first Italian property, W Rome, reinforcing the brand’s commitment to redefining luxury lifestyle hospitality across Europe and around the globe.