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Autor: Editor

Luxury hotel brands: Too small for their boots?

On 21 March 2024, Piers Schmidt –Luxury Branding founder– gave the keynote at Global Hospitality Talk, the leading networking conference for the hospitality leadership and design community. Piers’ well received address identified the discrepancy in brand value between hotel brands and those in other luxury sectors and proposed steps the industry needs to take to grow their stature. This article is a condensed version of the presentation.

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Accor and Propreal Capital Partners expand luxury portfolio with the signing of Sofitel Porto

Accor, a global leader in hospitality, and Propreal Capital Partners, a leading real estate investment firm, are pleased to announce the signing of Sofitel Porto, set to open in 2028. This marks the second collaboration between Propreal and Sofitel, following the success of Sofitel Barcelona Skipper. Strategically located between Avenida dos Aliados and Rua de Santa Catarina, Sofitel Porto will elevate luxury hospitality in Portugal’s vibrant and second-largest city.

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