INTERVIEW – Stijn Oyen, Managing Director Design Hotels
What is the traveler looking for when choosing to stay at a hotel in the Design Hotels collection?
They’re looking for something out of the ordinary, something beyond the usual hotel experience that feels aligned with their values and cultural preferences. Our travelers are purpose-led, meaning they’re curious but considerate: they seek immersion in a destination and possess a fervent desire to learn something new—returning home with stories and memories that can serve them far beyond their stay. Of course, this goes together an instinctual preference for thoughtful, unique design—an expectation all our travelers have.