Luxury hotel group Oetker Collection will open a new hotel in St Tropez, in time for the 2027 season. The 53-room hotel, developed in partnership with the Pariente and Essebag families, will be built on the former Le Mas Bellevue site, marking the latest addition to Oetker’s portfolio of Masterpiece Hotels.
In Q1 2025, the Oetker Collection will unveil its first property in the United States, The Vineta Hotel, in Palm Beach. Following the recent openings of The Woodward Geneva in 2021 and of Hotel La Palma in Capri in 2023, the latter also in partnership with Reuben Brothers, The Vineta Hotel will mark the luxury hospitality brand’s 12th Masterpiece Hotel. Situated in the heart of Palm Beach, the hotel is located just two blocks off Worth Avenue – renowned for its designer boutiques, art galleries and coveted restaurants – and mere minutes away from the beach.