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Shangri-La unveils ‘Shangri-La Signatures’ with the grand opening of The Silk Lakehouse, Shangri-La Hangzhou

Shangri-La Group (“Shangri-La”) proudly announces the official launch of its new ultra-luxury brand, Shangri-La Signatures, with the grand opening of its inaugural property: The Silk Lakehouse, Shangri-La Hangzhou. Set on the tranquil shores of West Lake — a UNESCO World Heritage Site — The Silk Lakehouse ushers in a new era of Asian hospitality, where cultural heritage, artistry, and nature converge to create a soulful homecoming – one that speaks to the heart.

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EHL Insights: Creating a luxury hospitality brand in a competitive market

Once considered relatively niche, the luxury segment of the hospitality industry has exploded in recent years, with rising global wealth and increasing desire for personalized and immersive experiences driving the interest. In 2023, the international luxury hospitality industry was valued at USD 140.28 billion. And it’s expected to grow to USD 154.32 billion in 2024 and USD 369.36 billion by 2032, representing a compound annual growth rate of 11.5%.

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Ignacio Gómez Escolar, nuevo director general de METT Marbella – Estepona

METT Marbella – Estepona, parte del porfolio de Sunset Hospitality Group, anuncia el nombramiento de Ignacio Gómez Escolar como nuevo director general del resort. Con casi dos décadas de experiencia internacional en la industria hotelera de lujo, Gómez Escolar asume el reto de liderar el resort, ubicado en la Costa del Sol, con el objetivo de seguir impulsando su crecimiento y consolidación en el segmento lujo.

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