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INTERVIEW – Sergio Tamayo, GM OKU Andalusia

OKU Andalusia aterriza con fuerza en el mapa del lujo relajado del sur de Europa. Diseño contemporáneo, alma mediterránea y una clara apuesta por el bienestar y el lifestyle hacen de este nuevo hotel un punto de referencia en la Costa del Sol. Hablamos con su GM, Sergio Tamayo, sobre la filosofía de la marca, el proceso de apertura y la experiencia que buscan ofrecer a un viajero cada vez más exigente y que busca conexión con su entorno.

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Shangri-La unveils ‘Shangri-La Signatures’ with the grand opening of The Silk Lakehouse, Shangri-La Hangzhou

Shangri-La Group (“Shangri-La”) proudly announces the official launch of its new ultra-luxury brand, Shangri-La Signatures, with the grand opening of its inaugural property: The Silk Lakehouse, Shangri-La Hangzhou. Set on the tranquil shores of West Lake — a UNESCO World Heritage Site — The Silk Lakehouse ushers in a new era of Asian hospitality, where cultural heritage, artistry, and nature converge to create a soulful homecoming – one that speaks to the heart.

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EHL Insights: Creating a luxury hospitality brand in a competitive market

Once considered relatively niche, the luxury segment of the hospitality industry has exploded in recent years, with rising global wealth and increasing desire for personalized and immersive experiences driving the interest. In 2023, the international luxury hospitality industry was valued at USD 140.28 billion. And it’s expected to grow to USD 154.32 billion in 2024 and USD 369.36 billion by 2032, representing a compound annual growth rate of 11.5%.

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