W Hotels, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, today announces the official opening of W Sardinia – Poltu Quatu, following a preview in 2025. Set along one of the Mediterranean’s most striking islands, the new opening brings the brand’s design-driven, culture-forward perspective to Sardinia, building on the brand’s dynamic growth in Italy alongside W Rome and W Florence.
Luxury and ultra-luxury are often used interchangeably in hospitality, but the difference between the two is not simply a matter of degree, it is a difference in intent.
Luxury hospitality focuses on providing exceptional comfort, quality, and service within a refined environment. Ultra-luxury hospitality goes further. It is designed to create rare, highly personalized, and often transformative experiences that cannot easily be replicated elsewhere.
That distinction is subtle, but it is critical. Luxury is built to deliver excellence consistently. Ultra-luxury is built to deliver something that feels entirely specific to the individual guest.
Javier ha desarrollado su carrera en algunos de los puntos de encuentro más influyentes entre tecnología y turismo, desde Expedia, Google e Iberostar hasta su actual posición al frente de Mirai en EMEA. En esta conversación, analiza cómo la inteligencia artificial está reconfigurando la visibilidad, la distribución y la reserva directa en la hotelería de lujo, y qué implicaciones reales tiene este cambio para los hoteles que aspiran a seguir siendo relevantes en un entorno cada vez más competitivo.
In a city continually transforming, a collection of storied buildings has been thoughtfully reborn. Four Seasons Hotel and Residences Cartagena — located in the vibrant Getsemaní neighbourhood, steps from the UNESCO World Heritage Site Walled City — blends history, modernity and timeless elegance in one of the world’s most fascinating destinations.