IHG Hotels & Resorts makes brand debut in Maldives with Vignette Collection

IHG Hotels & Resorts announces a partnership with Roxy-Pacific Holdings Pte Ltd – a real estate and hospitality leader in Asia Pacific – to introduce its Vignette Collection brand to the Maldives.

The conversion deal will see Noku Maldives, Vignette Collection, a 50-key private villa resort on the idyllic island of Kudafunafaru, join IHG’s Luxury & Lifestyle portfolio, one of the world’s largest, in December 2024 after refurbishment under the Vignette Collection brand – a family of one-of-a-kind properties unique in their identities, yet united by the vision to offer a more authentic way to travel and backed by the reassurance of IHG’s trusted reputation and leading loyalty offer.

Chris Anklin, Senior Director, Development, South East Asia and Korea, IHG Hotels & Resorts said: “We’re proud that our first collaboration with Roxy-Pacific brings the Vignette Collection brand to the Maldives in beautiful Noonu Atoll – a destination renowned for its abundant sea life and more than 30 outstanding dive spots. It will be a fantastic boutique resort, delivering unforgettable stays and offering the brand’s promise of weaving responsibility, community and locality together to make a positive impact on its surroundings.

“This adds to the record conversion activities IHG enjoyed in the first half of this year – representing 41% of openings and 55% of signings globally across most of our brand portfolio. Throughout this region, more than half of our signings are now conversions, which is a testament to the attractiveness of our brands, the strength of IHG’s enterprise platform and our ability to convert and rebrand in short time frames.

“As we gear up to our December launch, we look forward to welcoming guests to Noku Maldives, Vignette Collection – our fifth IHG property in the Maldives – as the Vignette Collection brand joins Six Senses, InterContinental and Holiday Inn in a broad portfolio of experiences with a stay for every guest and every occasion.”

Chris Teo, Deputy CEO & Executive Director, Roxy-Pacific Holdings Pte Ltd: “Maldives is a bucket list travel destination with enduring appeal, which is enjoying strong and consistent demand. It has set its sights on a two million arrival target this year – a 10% increase on 2023 – as it positions itself as a leading sustainable tourism location, and we’re providing an idyllic getaway from which travellers can explore its many wonders.

“We know our guests seek meaningful and authentic stay experiences as they embed themselves in local cultures and connect with the communities around them. As part of a quickly growing brand family, Noku Maldives, Vignette Collection will retain its distinctive identity, supported by IHG’s scale and IHG One Rewards loyalty programme. Together with IHG, we look forward to providing guests with an elevated resort experience that will inspire them to stay longer and discover the natural wonders around them.”