Etiqueta: IA

Most hotel leaders will look back at 2026 and realize it was the year the rules changed without an announcement. There will be no single launch moment. No dramatic platform reveals that forces everyone to scramble. No overnight collapse of the systems hotels depend on today. What will happen instead is slower and more dangerous. The assumptions that shaped how hotels attracted demand, converted guests, and operated day to day will stop being true, one by one, until the old playbook no longer works, even though it still looks familiar.