Rosewood Hotel Group strengthens global leadership team with corporate appointments across operations, retail and wellness

Rosewood Hotel Group (the Group) announces three corporate leadership appointments, further strengthening its global leadership team across operations, retail, and wellness. The appointments underscore the Group’s continued investment in operational excellence and the evolution of key strategic platforms across its growing global portfolio.

Friedrich von Schönburg has been promoted to Vice President, Operations, APAC, and Operations Excellence, Global, effective January 2027. Based in Hong Kong, Friedrich will oversee operations across Asia Pacific while supporting the continued advancement of operational excellence globally. He currently serves as Regional Vice President and Managing Director of Rosewood Villa Magna, supporting the Group’s portfolio in Spain and Italy. He previously held leadership roles at Rosewood London and El Palace Barcelona.

Gaye Gibson has joined as Vice President, Retail and Partnerships, Global, based in Hong Kong. In this role, she leads the Group’s global retail and e-commerce strategy, developing experiences that extend Rosewood beyond its hotels and deepen engagement with existing and aspiring consumers. Gaye previously served as Global Head of Retail at Maybourne Hotel Group and founded Azura Partners in Hong Kong, advising luxury hotel clients on retail strategy and immersive retail environments. She brings extensive international experience across luxury retail, hospitality, and lifestyle brand development.

Sam Cooper has joined the Group as Vice President, Wellness, Global. Based in New York, she leads the strategic direction and continued evolution of Rosewood’s global wellness platform, working across operations, design, brand, and commercial teams to integrate wellness throughout the guest journey. She brings more than 25 years of leadership experience in luxury hospitality and wellness, most recently serving as Vice President of Wellness, Global, at Discovery Land Company, where she led wellness strategy across 38 ultra-luxury properties and developments worldwide. Previously, she held senior leadership roles with Canyon Ranch.

All three roles report to Anthony Ingham, Chief Operating Officer of Rosewood Hotel Group.

“We are delighted to recognize Friedrich’s well-deserved promotion and to welcome Gaye and Sam to Rosewood Hotel Group. Each brings exceptional experience and expertise to their respective areas, further strengthening our global leadership team,” said Anthony Ingham, Chief Operating Officer of Rosewood Hotel Group. “These appointments reflect the continued evolution of our Group as we expand our ecosystem and global footprint. Building the right leadership and capabilities for our next chapter of growth is essential to ensuring that we can scale thoughtfully while continuing to deliver the exceptional standards and experiences that define each of our brands.”

Together, these appointments strengthen the Group’s leadership capabilities across operations, retail and wellness, supporting the Group’s continued growth and the evolution of its distinctive hospitality and lifestyle offerings worldwide.

From left to right: Friedrich von Schönburg, Vice President of Operations, APAC, and Operations Excellence, Global; Gaye Gibson, Vice President of Talent Development, Global; and Sam Cooper, Vice President of Commercial, Global.