Preferred Hotels & Resorts, the world’s largest independent hotel brand representing more than 600 hotels across 80 countries, today released its first Luxury Travel Report — a comprehensive luxury consumer trends study developed in partnership with The Harris Poll. The findings affirm that the desire for travel remains robust, with luxury travelers planning an average of eight leisure trips this year — including three international journeys — and over half expecting to spend more on travel than in 2024.

European tourism maintained strong momentum into early 2025, demonstrating remarkable resilience despite a backdrop of economic uncertainty and geopolitical tensions. The latest «European Tourism: Trends & Prospects» report for Q1 from the European Travel Commission (ETC) shows that international tourist arrivals increased by 4.9% in the first quarter of 2025 compared to the same period in 2024, with nights up 2.2%.

The Guest Experience Report by Shiji, established as the industry standard, not only offers a comprehensive annual assessment but also keeps the sector engaged with vital quarterly insights. These insights are detailed through region-specific infographics that provide a visual representation of the evolving trends and shifts in guest experiences, allowing stakeholders to observe and adapt to changes effectively.

The CBRE’s European Hotel Investor Intentions Survey 2025 reveals strong investor sentiment and strategic interest in the European hospitality sector. London continues to top the list as the most attractive investment destination.