Today, AI dominates many conversations across different industries, and AI in hospitality is no exception. It is redefining the notion of a ‘norm’ and what guests expect. The volume of AI-related news continues to grow exponentially, making it difficult to filter through the noise and understand its impact. However, being informed is critical for business success, as the ability to adapt will form a sustainable competitive advantage. Based on recent media insights, the key AI moves in hospitality can be classified into two interrelated areas: customer-facing innovation and backend operational transformations.

In today’s world, women not only make up around two-thirds of the global travel population, but they are also travelling more frequently – and more dynamically – than ever before. They are effortlessly switching between roles and travel styles with remarkable agility. This shift reflects a broader cultural evolution, where today’s ambidextrous female traveller is no longer defined by a single mode of exploration, but by her ability to plan and pivot across many – often within the same year.

Preferred Hotels & Resorts, the world’s largest independent hotel brand representing more than 600 hotels across 80 countries, today released its first Luxury Travel Report — a comprehensive luxury consumer trends study developed in partnership with The Harris Poll. The findings affirm that the desire for travel remains robust, with luxury travelers planning an average of eight leisure trips this year — including three international journeys — and over half expecting to spend more on travel than in 2024.

European tourism maintained strong momentum into early 2025, demonstrating remarkable resilience despite a backdrop of economic uncertainty and geopolitical tensions. The latest «European Tourism: Trends & Prospects» report for Q1 from the European Travel Commission (ETC) shows that international tourist arrivals increased by 4.9% in the first quarter of 2025 compared to the same period in 2024, with nights up 2.2%.