European tourism maintained strong momentum into early 2025, demonstrating remarkable resilience despite a backdrop of economic uncertainty and geopolitical tensions. The latest «European Tourism: Trends & Prospects» report for Q1 from the European Travel Commission (ETC) shows that international tourist arrivals increased by 4.9% in the first quarter of 2025 compared to the same period in 2024, with nights up 2.2%.

The Guest Experience Report by Shiji, established as the industry standard, not only offers a comprehensive annual assessment but also keeps the sector engaged with vital quarterly insights. These insights are detailed through region-specific infographics that provide a visual representation of the evolving trends and shifts in guest experiences, allowing stakeholders to observe and adapt to changes effectively.

The CBRE’s European Hotel Investor Intentions Survey 2025 reveals strong investor sentiment and strategic interest in the European hospitality sector. London continues to top the list as the most attractive investment destination.

New research from the European Travel Commission (ETC) highlights shifting travel behaviours among Europeans this spring and summer. Published today, the “Monitoring Sentiment for Intra-European Travel” Wave 21 report shows that although overall travel intention is lower than last year (72%, down by 3%), travellers across Europe are planning longer stays, spending more, and diversifying where they go.