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In 2023, outbound travel registered double-digit growth year-on-year, marking another big step in returning to the travel volume of 2019. Compared with 2022, this was a 33 per cent increase, only 12 per cent short of the base year level before the pandemic. Positive signs are above all the gradual return of outbound travellers in Asia and the upward trend in vacation travel. Despite rising travel costs, interest in outbound travel this year remains high – what is noticeable is that travel satisfaction is becoming an increasingly important factor.

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