The perception of what is luxurious in hospitality is ever evolving. What trends in luxury today provide an insight to the future for the wider accommodation community? More specifically, how is the luxury leisure sector responding to serve evolving guests’ needs?

In the world of hospitality, experiences play a crucial role in creating lasting memories for guests. While everyone may talk about the ideal guest experience, it’s essential to recognize that not all experiences are created equal. What truly sets a guest experience apart and makes it unforgettable? Personalization is obviously key. Tailoring each interaction to the individual guest’s preferences and needs can elevate a stay from ordinary to extraordinary and as a result, be highly memorable. But there is more than just understanding preferences and meeting needs…

Europe’s tourism industry is experiencing a robust recovery in the first months of 2024. Based on data from reporting destinations, foreign arrivals (+7.2%) and overnights (+6.5%) in the first quarter of the year surpassed 2019 figures. This continues the upward trend observed in 2023, which recorded foreign arrivals 1.2% below 2019 levels, and nights just 0.2% below. The recovery is largely driven by strong intra-regional travel fuelled by Germany, France, Italy, and the Netherlands. This is coupled with demand from the US, which continues to be Europe’s most important long-haul source market.

The calendar may say spring, but summer travel is already sizzling with Americans keen to book getaways to the European continent. According to travel insurance provider Allianz Partners‘ annual Top 10 Summer European Destinations review, the number of Americans traveling to Europe will increase significantly again, climbing 34% over last year’s popular travel season.