European hotels are seeing their visitor numbers erode in July 2025, even in traditionally attractive leisure destinations. Consumption patterns, the economic and political context are evolving, and the hospitality sector is directly facing these changes during this peak summer season for leisure destinations.

In the world of luxury, ostentatious logos and loud statements of wealth are becoming rather ‘has been’. A quieter form of luxury is increasingly making waves based on more discreet messages that signal sophistication through subtlety and experience over item. This article explores the socio-economic forces driving ‘Quiet Luxury’ and its powerful evolution in high-end consumption.

The way travelers book hotels is being rewritten in real time: according to SEMRush, AI search traffic will surpass traditional traffic by 2028. And regardless of what the future holds, it’s clear that AI is already influencing how travelers research, choose, and even book hotels, with applications like Google’s AI summaries and ChatGPT playing a key role in many customers’ journey. If your website isn’t AI-ready, you’re losing bookings to OTAs—even when guests want to book direct.

A new era of luxury travel is taking shape across Asia Pacific, defined by purpose, personalization, and profound lifestyle shifts. According to a new study from the Luxury Group by Marriott International, high-net-worth (HNW) travelers in the region are recalibrating how, where, and why they travel – prioritizing wellbeing, immersive experiences, emotional value, and intentional design over volume and extravagance.