Luxury hotels have always been associated with the grandeur of glittering chandeliers, lavish rooms, opulent lobbies and overly attentive service. Yet, today’s most affluent travelers are seeking something far subtler and understated, commonly referred to as quiet luxury hospitality. In the hotel industry, quiet luxury has come to mean seamless service, simple yet high-quality materials and cuisine crafted from local ingredients in discrete locations. While quiet luxury has become a trending topic, its meaning and application in hospitality are still evolving and call for a deeper understanding.

Cada vez más, los hoteles cinco estrellas, ya sean grandes grupos hoteleros o propiedades independientes, están apostando para que sus restaurantes se conviertan en auténticos destinos gastronómicos. La alta gastronomía sigue afianzándose como uno de los principales motores de atracción del turismo de lujo a nivel internacional y, en este contexto, 2026 se perfila como un año especialmente relevante por el número y envergadura de nuevos restaurantes en hoteles y resorts exclusivos repartidos por toda la geografía. Atlantida Travel, líder en la organización de viajes personalizados en España, desvela las principales aperturas que marcarán el panorama gastronómico del lujo hotelero este año.

Now firmly in the back half of the 2020s, one megatrend that we’re all aware of is how the experience economy has caused a mushrooming of luxury hospitality. There are now innumerable brands in this space, so much so that to wrap our heads around it we’re niching luxury into traditional, experiential, uber, ultra, wellness and other modifiers.

Virtuoso, the leading global network renowned for creating luxury experiences,is uniquely positioned to identify the key trends shaping travel in the year ahead. The 2026 Virtuoso Luxe Report once again taps into the collective knowledge of Virtuoso’s industry-leading travel agency members and their teams of professional travel advisors. The results, sourced from the survey’s highest response rate to date – 2,485 across more than 50 countries – reveal the most coveted destinations, top motivations and evolving preferences driving travel now and in the year ahead. The findings also serve as a roadmap for how the luxury travel advisor community at large can maximize revenue and grow their client base by diving into what matters most to savvy travelers.