Virtuoso, the leading global network specialising in luxury and experiential travel, expanded its worldwide offerings for discerning travellers by welcoming over 100 hotels and resorts into its preferred partner portfolio over the past year. With over 1,800 preferred hotels and resorts epitomising luxury, Virtuoso’s savvy clientele flock to its curated collection, which was reflected in the increased average daily rate (ADR) of $1,540 (USD) in 2024, up three percent from 2023.

New research from the European Travel Commission (ETC) highlights shifting travel behaviours among Europeans this spring and summer. Published today, the “Monitoring Sentiment for Intra-European Travel” Wave 21 report shows that although overall travel intention is lower than last year (72%, down by 3%), travellers across Europe are planning longer stays, spending more, and diversifying where they go.

The CBRE’s European Hotel Investor Intentions Survey 2025 reveals strong investor sentiment and strategic interest in the European hospitality sector. London continues to top the list as the most attractive investment destination.

On 21 March 2024, Piers Schmidt –Luxury Branding founder– gave the keynote at Global Hospitality Talk, the leading networking conference for the hospitality leadership and design community. Piers’ well received address identified the discrepancy in brand value between hotel brands and those in other luxury sectors and proposed steps the industry needs to take to grow their stature. This article is a condensed version of the presentation.