Once upon a time, in a land far, far away, there lived a time when excellent service was the hallmark of a luxury experience – one that was desired by the people and delivered by the best of companies. Today, it is an aspect of the service sector that has come to be expected by customers. Companies in the service industry have claimed their adherence to the words ‘service excellence’ since time immemorial. One of the best examples of service excellence is the Ritz-Carlton’s Gold Standards, with their famous $2,000 rule which employees are empowered to spend to delight a guest above and beyond fixing problems. How many of us actually know what ‘service excellence’ truly means? Read on to discover the definition of service excellence in 2024.

Connecting with potential guests using immersive, experiential advertising can build a hotel’s brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services.

The hotel and hospitality industry evolves quickly to keep up with shifting consumer preferences and technological advances. In this constantly shifting landscape, social media can be a powerful tool that helps you showcase your offering, build a relationship with your customers, improve customer service, and enhance your brand.

American Express Travel released its 2024 Global Travel Trends Report today, highlighting the inspiration and trends driving global travel bookings this year.