Emily Weiss, Senior Managing Director and Travel Industry Lead at Accenture, argues that the industry cannot rely on higher ADRs to grow as RevPAR growth slows and costs rise. She explains how hotel brands are already shifting toward revenue beyond the room and stay, using retail and e commerce, bundled experiences, and next generation loyalty to keep guests engaged before, during, and after a visit. The message is clear: winners in 2026 and beyond will build lifestyle ecosystems that fit into how guests live and shop, not just how they sleep.

Now firmly in the back half of the 2020s, one megatrend that we’re all aware of is how the experience economy has caused a mushrooming of luxury hospitality. There are now innumerable brands in this space, so much so that to wrap our heads around it we’re niching luxury into traditional, experiential, uber, ultra, wellness and other modifiers.

Opening in May 2026, ANNUA Signature Hotels proudly announces the forthcoming opening of Gran Hotel Margalida, the brand’s fifth and most eagerly anticipated Mediterranean destination to date. Following the celebrated openings of César Lanzarote, Son Xotano in Mallorca, and Amagatay and Morvedra Nou in Menorca, Gran Hotel Margalida marks a new chapter for ANNUA shaped by cinematic design, elemental beauty and immersive, slow-paced luxury.

Hyatt Hotels Corporation (NYSE: H) and RLH Properties today announced the official debut of Park Hyatt Cabo del Sol, the first Park Hyatt branded hotel in Mexico, as a welcomed addition to Hyatt’s luxury portfolio brand footprint in one of the world’s most beloved beach destinations. Set along a pristine stretch of coastline within the private Cabo del Sol community, this new resort brings the contemporary luxury of the Park Hyatt brand to the easygoing spirit of Baja California Sur.