To translate the Six Senses vision of reconnection into an urban environment, the brand looks for iconic landmarks in some of the world’s most breathtaking downtown addresses and then weaves wellness, sustainable design, bespoke hospitality, and community into the guest experience. Following Istanbul, and with upcoming properties in Rome, New York, London, and Bangkok, Six Senses is now celebrating its entry into the heart of Lisbon. This also adds a second prime destination to its Portuguese portfolio after Six Senses Douro Valley in the heart of the country’s wine region.

Opening on 6th of November 2025, The Carlton Milan is now accepting reservations via telephone and email, with online bookings available from 2nd September. As Rocco Forte Hotel’s sixteenth property and second in Milan, the launch underscores the brand’s ongoing growth in Italy and reflects a new vision of luxury in the city’s iconic fashion district.

The way travelers book hotels is being rewritten in real time: according to SEMRush, AI search traffic will surpass traditional traffic by 2028. And regardless of what the future holds, it’s clear that AI is already influencing how travelers research, choose, and even book hotels, with applications like Google’s AI summaries and ChatGPT playing a key role in many customers’ journey. If your website isn’t AI-ready, you’re losing bookings to OTAs—even when guests want to book direct.

Emblems Collection, part of the Accor group, is proud to announce the signing of three exceptional properties that will join the luxury brand in 2026, marking a major step in its development in Italy – a country synonymous with heritage, artistry, and refined lifestyle. The three new hotel addresses embody the essence of Emblems: when luxury meets intimacy, through singular design, rich storytelling, and a profound sense of place.